Oh yes! It’s a set up that we as people keep falling for at the dreadful checkout line. It is indeed an impulse reaction that causes one to go ahead and purchase these products. For instances your walking down aisle with the drinks and you sometimes don’t even give them a second glance or you just pick up your usual. Then you get to the checkout counter and the refrigerator has this bright light on the new peach soda and you just have to try it. This in return will have you buying it for now one when you are on that aisle with the drinks if you liked it. But then at the same time they have bright and colorful magazine with the best looking dessert you have ever seen so it is a must that you buy is so you can make it. Oddly enough it does not register in our heads I’ve never made a desert in my life so what about this one is going to make me start now. On top of all of that the things up there at that counter are kind of cheap so we tend to thin it wouldn’t hurt for me to go ahead on and get this.

I’m glad this one has not happened yet well I haven't seen it yet. Although I think if a retail store starts putting two and three dollar bottles of perfume and cologne at the register that it would increase sales for these products at an even higher rate.  Even if it is just because the consumer keeps coming to buy the samples because it is so cheap although, they are likely receiving a great deal less of product for their money.