What consumers want is the experience overall I believe. More time than one realizes your product makes the consumer wants it. Such as your sitting on your sofa watching television and a furniture commercial comes on and all of a sudden you start to think about how you need this new living room set. When you really don’t need it you just would enjoy the experience of having something new to glam your place up.  As we a have gone over already at one point in Starbucks didn’t do any commercial yet it is a success. They took the time out to know their customer and offer the ultimate experience. For example on a college campus students have the enjoyment of great taste, something to help them stay awake, Wi-Fi to stay connected where they can get their school work done among other things, and nice laid back environment where you can just socialize.  Then you could do something like a dance club in close to a young suburban neighborhood and you can almost count the days down to its closing. For these people my like to party but they truly don’t want the party and all the troubles that may come with it to come to them talking about an unwanted experience. So while it seems as if it would be as easy as one, two, and three to put any business anywhere it’s not. It is up to the owner to do their homework to ensure that greater majority in the area would want the services offered, can they afford the service, how convent will the service to the people, and so on.  The owner must also do homework to know how the business might survive with the respect of competition around pricing for the location as well host of other things in this nature.